Tips for obtaining an optimum price when selling your home…
When the time has come to sell your home, it is only natural to have optimum expectations on the value you can achieve.
During the listing process, many sellers can short change themselves without even realizing it, then become frustrated when offers don’t come in at the price point they are expecting. Here are some great reminders for you to increase your odds at obtaining a maximum value offer…
1) Make sure your home is spotless during open houses or when showing appointments are scheduled.
This is especially the case if you are still living in your home while trying to sell. A buyer understands that most places aren’t brand new, but the closer the house can feel this way, the better the response will be. A buyer will want to be able to visualize what their own furniture would look like in the space. If you are living in your home while selling, remove any unnecessary, worn or used furniture items, loose decorative pieces, and clutter to make the space feel larger, open, and more inviting.
2) Furniture staging can be extremely beneficial.
It can make the home feel vibrant, cheerful, and warm. Staged furniture doesn’t feel “lived in” and so a buyer can still visualize what they would do with the space with their own personality.
3) Try not to be present during open houses.
While it may be tempting to “hang out” and speak to potential buyers yourself, you may inadvertently make them feel self conscious in the space. Buyers will want the freedom to openly discuss their feelings about the home with each other, but will be reluctant to do so if they know the owner is present. This feeling of being uncomfortable may translate into an unfavorable reaction to your home. Your listing agent will greet each visitor, share with them the wonderful features of your home, and will make them feel at ease.
4) You don’t need to go overboard, but anything you can do to “freshen” the experience for a buyer will increase your odds dramatically.
A good carpet cleaning, a fresh coat of paint, and touching up obvious blemishes can work wonders. Light some scented candles during an open house. The rooms will feel more aesthetically pleasing and will smell good, adding to a positive sensory experience.
5) Make sure your real estate agent does “more” for the marketing and exposure for your home.
Is she simply putting the listing on the MLS and waiting to see what happens? Or is she simultaneously posting on the popular public real estate search engines? Did she take only a small handful of boring photos, or did she do a true high resolution photo shoot that gloriously depicts your home in the best possible way? Did she post an uninspired generic “virtual tour” of your home, or did she professionally assemble a beautiful high definition video for a true walk-thru exposé that stimulates the emotions of the viewer?
Today, with so many brokerages out there, the skill sets among agents is vastly different. Some are more ambitious and more in-tune than others. Do your research and choose the individual who can best represent you and your home.
6) Avoid being the most expensive home listed in the neighborhood.
Today’s buyers are much more savvy, and more cautious with their spending. If yours is the highest priced compared to similar homes in the area, buyers could deem yours as being too expensive, and may not even submit an offer. Conversely, a home priced at the perception of the median in the market will receive significantly greater attention, and this will stimulate receiving multiple offers which has the potential to drive the price point up to where your original vision was. Ask your real estate agent to compile a comparative market analysis of similar homes in your area to determine that median price point based on the statistical numbers, and adjust your strategy accordingly. You’re not short-changing the potential for your home. In today’s market, by pricing at the right sweet spot, you’re actually honoring the integrity of your home by positioning it to achieve its maximum potential, and you will be amazed at the results!
The right psychology is everything when trying to obtain an optimum offer on your home. Making sure the buyer “feels” positive about their experience, from walking through your doors to placing an offer and through the escrow process, will help you greatly in achieving your own goals with the sale of your wonderful home.