Selling your Residential Income
or Commercial Investment with Hpremiere
1. Let’s evaluate your property
To us, having an appreciation of the character and charm you have given to your investment over all these years, along with the life and energy the tenants have brought to their environment, is integral with how we will market your property.
Establishing the right price is the perfect juxtaposition of the following:
• A comparative market analysis, so we can evaluate your property as it relates to similar investments currently on the market.
• Analyzing your current income and expense scenario, as well as the occupancy vs. vacancy rate, and the overall condition of the complex.
• The expectation and goals you yourself have with the sale of your property.
A perfect blending of these components helps give us a competitive asking price that is comfortable and rewarding for you.
2. Understanding the Gross Rent Multiplier (GRM)
The Gross Rent Multiplier is a key tool investors use to determine the profitability potential of an income property at a first glance.
The GRM is a simple calculation:
Asking Price / Annual Gross Income = Gross Rent Multiplier
Asking Price $1,250,000 / Annual Gross Income $110,000 = GRM 11.36
The lower the GRM, the more a property is considered as having a profit potential, and usually receives multiple offers and enters into escrow right away.
Properties with a higher GRM tend to remain on the market for longer periods.
Understanding this core investor strategy in advance is incredibly useful for us as we determine the right sweet spot asking price for your property.
3. Exposure & marketing outreach
It is important for your property to receive as much exposure as possible. We want to give it every advantage.
Within the real estate industry, Hpremiere showcases it’s listings for sale on AIR Commercial Real Estate Association database, the Multiple Listing Service (MLS), and LoopNet. Your property will additionally populate onto the public real estate search engines commonly utilized by consumers, such as Realtor.com, Zillow and Trulia.
This will give you the confidence in knowing our listing is receiving the maximum exposure it can have to the greatest number of buyers and their agents. If a buyer is online looking for an investment within our search parameters, they will find us.
5. Marketing through Social Media
Hpremiere additionally markets your home through key Social Networking Sites, such as Facebook, Twitter, & Instagram, which reach out better to today’s demographic of technology-savvy investors, and dramatically increases your property’s exposure.
Our social media posts are not the typical generic salesperson solicitations. We theme our posts artistically and appropriately to each unique site to ensure viewers are enticed, not repelled, when we creatively mention your property.
Feel free to “like” and “add” us if you’d like to find out what Hpremiere is all about in real-time.
6. The Offer Submission Process
Hpremiere agents are trained based on our very specific, proven formula for analyzing offers. Thus, we have an unprecedented success rate with fantastic escrow closings on our listings.
Our strategies on counter offers, and our unique ability to creatively think “outside the box” ensures we only enter into escrow with terms you find favorable, which exceed your expectations, while achieving the goals you have set for the property.
We can’t wait to enter into escrow with you en route to our optimum goal, the celebration! Feel free to contact us if you’d like to discuss the fantastic possibilities when listing your property with us!